The NP/PA Marketing Company for Pharma.

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Strategy

Your NP/PA commercialization layer.

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NP/PA strategy, built on evidence

We answer from evidence, not assumption.

Upside
Potential

NP/PA Opportunity Assessment

Forecasted
Capture

NP/PA Launch & Lifecycle Readiness

Capability
Gap

NP/PA Commercial Model

Annual brand plan NP/PA Opportunity Assessment

Share today, corrected for attribution. Share in five years, by setting and region. The competitive picture and the case to fund it. The NP/PA chapter of your brand plan.

Launch, new indication, LOE NP/PA Launch & Lifecycle Readiness

The adoption curve, state scope-of-practice and access barriers, and messages tested live with the prescribers you’re targeting.

Portfolio and enterprise NP/PA Commercial Model

Field deployment, resourcing and KPIs, moved from physician-first plans to where the prescribing happens.

Strategy stops at who, what and how much. Your media agency owns where and when. Every engagement ends in an NPI-level brief they can plan against the next morning.

Start with the Opportunity Assessment. Build from there.

Your leadership asks“What are we doing about NPs & PAs?”

Targeting

An NP is not a specialty.

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True Target, Part A: your real NP/PA universe

98.7% of the universe, accurately mapped.

Some things we fix

NPs and PAs missing from the panelUp to 30% of the writers never make the list.
Early-career prescribersWriting at volume now. Not on a call panel for three years.
Claimed Specialty ≠ Observed Specialty™What the taxonomy says, against what the claims actually show.

One resolved NP/PA universe for each brand.

Your call panel
NPI 145732019X
NP
Specialty: none
True Target
NPI 145732019X
Psychiatric NP
Schizophrenia, bipolar I, MDD

Get your target lists right with True Target.

Segmentation

A decile 8 is not a decile 8.

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True Target, Part B: the value of every NP and PA

True Target finds the one worth the next dollar.

Every NPI in your Part A universe, valued by headroom and weighed by promotional affinity and market access.

FindingOn your call panelWith True Target
Scripts credited to NPs and PAs~43% filed under the supervising MD or EMR defaultCredited back to the writer
Value ranked byPast volume (deciles)Headroom and capture probability
Lower captureHigher capture
Higher
headroom
Resolve
Invest
Lower
headroom
Deprioritize
Maintain

And it keeps score: every NPI’s value is re-measured against the same baseline, so the next dollar follows what actually moved.

Every NP/PA in the portfolio lands in one of four. Same rule, every brand.

Decile 8 · NP
$400K
headroom
Score 812 · Invest
Decile 8 · NP
$40K
headroom
Score 418 · Deprioritize

Focus your investment on winners with True Target.

Engagement

Conversation already happening.

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The Prescriber Support Network

Reaching 86.5% of NPs and PAs.

Channels

Rounds™

Email clinicians open, because a peer sent it.

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Finally, an email clinicians wake up wanting to read. Rounds only arrives when there’s something worth opening.

39.9% open · 22.4% benchmark

A peer-signed Rounds note in a clinician’s inbox

Reels™

A colleague on camera for three minutes.

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Not a webinar — a colleague, on camera. One series, three episodes: Case, Data, Access. Three to five minutes each, delivered by verified Health-Scripts Ambassadors, watched on their time.

31.3% view · 74% return

A Reels episode presented by a verified Ambassador

Curbsides™

Your approved presentation, delivered in the room.

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Modern, rapid engagement that delivers where sales reps and speaker bureaus can’t reach. We find the opening — a cancelled afternoon, a gap next Friday — and a medical expert delivers your approved presentation in the room.

3.6 clinicians per visit

A medical educator briefing clinicians in an office

Table Talks™

Your speaker, in front of our audience.

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You bring the bureau speaker. We fill the room with the under-engaged clinicians on your call panel — and only those. Compliance caps how often the same clinician can attend, so growth lives in new faces, not repeat seats.

2,000+ programs a year

A peer-led speaker program in progress

Voice

500+ experts on demand.

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Health-Scripts Ambassadors

Practicing NPs and PAs, on call for your brand.

Recruited, trained and scheduled by Health-Scripts. They advise, they teach, and they lend their name, image and likeness to your work — not just their voice from a podium.

Flash market researchPut a question to NPs and PAs who treat your patients. Answers in days, not a survey cycle.
AdvisoryAdvisory boards, message testing and one-to-one counsel from the clinicians you’re trying to reach.
Spontaneous, camera-ready educatorsThey set their own schedule, so a Reel, a Curbside or a program can be staffed at short notice.
Local influenceRespected where they live, work and teach — their clinics, their health systems, their classrooms.
Name, image and likenessA real clinician’s face and voice on your content, with the permissions handled.
Paid per engagementHonoraria on accepted work, so the bench scales with what a brand actually runs.

On demand, in their specialty, where they practice.

500+ Ambassadors
D. Cole, NP · Psychiatry
M. Rao, PA-C · Neurology
J. Boyd, NP · Oncology
R. Torres, NP · Endocrinology

Illustrative roster.

AI Answers

Every channel has an owner. Except the one NPs and PAs hear from first.

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The NP/PA prescribing journey starts at the Point of Prompt.

Same therapy area. Two very different questions.

The MD asks
What’s the evidence for adjunctive therapy in treatment-resistant depression?
Pulls fromGuidelines, trial literature, prescribing information
The NP asks
My patient’s depression isn’t responding to her SSRI. What’s next, how do I explain it to her, and how do we get it covered?
Pulls fromPatient guides, coverage and access pages, care-team tools, NP forums

Illustrative.

Point of Prompt® reads what AI tells your NPs and PAs every day, traces the sources behind it, and fixes what matters upstream. Built for the questions NPs and PAs actually ask.

See it.Every answer, every platform.
Understand it.The sources behind it.
Fix it.Upstream, where it matters.
Monitor it.Proof it moved.

Start with an Answer Landscape Baseline. Three weeks.

HCP ChannelOwnerMeasuredAgency
Field reps✓✓✓
Non-personal promotion✓✓✓
Speaker programs✓✓✓
Point of care✓✓✓
The point of promptFirst, most often, right now

Evidence

Facts from The NP/PA Institute.

Read the briefsStart with №01
The NP/PA Institute
№01An NP Is Not a Specialty№02The Writer Behind the Script№03A Decile Is a Rear‑View Mirror№04The End of Trickle‑Down

One audience. Everything it takes to grow it.

Finally, a company that does nothing else.

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