The NP/PA Marketing Company for Pharma.

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Strategy

Your NP/PA commercialization layer.

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NP/PA strategy, built on evidence

We answer from evidence, not assumption.

Upside
Potential

NP/PA Opportunity Assessment

Forecasted
Capture

NP/PA Launch & Lifecycle Readiness

Capability
Gap

NP/PA Commercial Model

Annual brand plan NP/PA Opportunity Assessment

Share today, corrected for attribution. Share in five years, by setting and region. The competitive picture and the case to fund it. The NP/PA chapter of your brand plan.

Launch, new indication, LOE NP/PA Launch & Lifecycle Readiness

The adoption curve, state scope-of-practice and access barriers, and messages tested live with the prescribers you’re targeting.

Portfolio and enterprise NP/PA Commercial Model

Field deployment, resourcing and KPIs, moved from physician-first plans to where the prescribing happens.

Strategy stops at who, what and how much. Your media agency owns where and when. Every engagement ends in an NPI-level brief they can plan against the next morning.

Start with the Opportunity Assessment. Build from there.

Your leadership asks“What are we doing about NPs & PAs?”

Targeting

An NP is not a specialty.

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True Target, Part A: your real NP/PA universe

98.7% of the universe, accurately mapped.

Some things we fix

NPs and PAs missing from the panelUp to 30% of the writers never make the list.

Early-career prescribersWriting at volume now. Not on a call panel for three years.

Claimed Specialty ≠ Observed Specialty^™What the taxonomy says, against what the claims actually show.

One resolved NP/PA universe for each brand.

Your call panel

NPI 145732019X

Specialty: none

True Target

NPI 145732019X

Psychiatric NP

Schizophrenia, bipolar I, MDD

Get your target lists right with True Target.

Segmentation

A decile 8 is not a decile 8.

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True Target, Part B: the value of every NP and PA

True Target finds the one worth the next dollar.

Every NPI in your Part A universe, valued by headroom and weighed by promotional affinity and market access.

FindingOn your call panelWith True Target

Scripts credited to NPs and PAs~43% filed under the supervising MD or EMR defaultCredited back to the writer

Value ranked byPast volume (deciles)Headroom and capture probability

Lower captureHigher capture

Higher
headroom

Resolve

Invest

Lower
headroom

Deprioritize

Maintain

And it keeps score: every NPI’s value is re-measured against the same baseline, so the next dollar follows what actually moved.

Every NP/PA in the portfolio lands in one of four. Same rule, every brand.

Decile 8 · NP

$400K

headroom

Score 812 · Invest

Decile 8 · NP

$40K

headroom

Score 418 · Deprioritize

Focus your investment on winners with True Target.

Engagement

Conversation already happening.

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Post^™Your creative, our network.
Rounds^™A year-long treatment publication.
Reels^™A peer on camera.
Live^™Virtual, Curbside or Table.

A Health-Scripts Reels episode presented by a verified NP Ambassador

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The Prescriber Support Network

Reaching 86.5% of NPs and PAs.

Map of the Health-Scripts network of nurse practitioners and PAs across the United States

Voice

500+ experts on demand.

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Health-Scripts Ambassadors

Practicing NPs and PAs, on call for your brand.

Recruited, trained and scheduled by Health-Scripts. They advise, they teach, and they lend their name, image and likeness to your work — not just their voice from a podium.

Flash market researchPut a question to NPs and PAs who treat your patients. Answers in days, not a survey cycle.

AdvisoryAdvisory boards, message testing and one-to-one counsel from the clinicians you’re trying to reach.

Spontaneous, camera-ready educatorsThey set their own schedule, so a Reel, a Curbside or a program can be staffed at short notice.

Local influenceRespected where they live, work and teach — their clinics, their health systems, their classrooms.

Name, image and likenessA real clinician’s face and voice on your content, with the permissions handled.

Paid per engagementHonoraria on accepted work, so the bench scales with what a brand actually runs.

On demand, in their specialty, where they practice.

500+ Ambassadors