SharePath — NP/PA Marketing for Pharma

The Targets

98.7% of the universe, accurately mapped.

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Six dimensions of prescriber value. For every brand and indication, we assess the same six beneath each NPI — before any strategy is written.

01Patient OpportunityHow much relevant clinical activity sits beneath the NPI?

02Clinical ConcentrationWhat does the clinician actually spend their time treating?

03Observed Specialty™What does clinical activity say they practice?

04Treatment AttributionDoes attributed Rx make sense against the activity underneath it?

05Commercial ResponsivenessHow reachable and responsive have they shown themselves to be?

06Opportunity DynamicsHow realizable is it — and where is it going?

One resolved NP/PA universe for each brand.

Some things we fix

NP/PA Rx attribution gapsThe script is credited to the practice. The writer sits one NPI away.

Early-career prescribersWriting at volume now. Not on a call panel for three years.

Claimed Specialty ≠ Observed Specialty™What the taxonomy says, against what the claims actually show.

The Segments

A decile 8 with $400K of headroom. And one with $40K.

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Two dimensions decide everything. Headroom is what remains uncaptured. Capture probability is how realistically it can be won.

Lower captureHigher capture

Higher
headroom

Resolve

Invest

Lower
headroom

Deprioritize

Maintain

Every NP/PA in the portfolio lands in one of four. Same rule, every brand.

Same decile. Different opportunity.

ClinicianAction

145732019X · decile 8 · observed psychiatryINVEST

190845621X · decile 8 · little left to winMAINTAIN

132907458X · decile 6 · access blockedRESOLVE

176430812X · no decile · early careerINVEST

Illustrative. Every clinician leaves with one action, and the pack that carries it.

Four ways in.

Peer to peer, in the inbox and in the room.

Rounds™

Email clinicians open, because a peer sent it.

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Finally, an email clinicians wake up wanting to read. Rounds only arrives when there’s something worth opening.

39.9% open · 22.4% benchmark

A peer-signed Rounds note in a clinician’s inbox

Reels™

A colleague on camera for three minutes.

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Not a webinar — a colleague, on camera. One series, three episodes: Case, Data, Access. Three to five minutes each, delivered by verified Health-Scripts Ambassadors, watched on their time.

31.3% view · 74% return

A Reels episode presented by a verified Ambassador

Curbsides™

Your approved presentation, delivered in the room.

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Modern, rapid engagement that delivers where sales reps and speaker bureaus can’t reach. We find the opening — a cancelled afternoon, a gap next Friday — and a medical expert delivers your approved presentation in the room.

3.6 clinicians per visit

A medical educator briefing clinicians in an office

Table Talks™

Your speaker, in front of our audience.

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You bring the bureau speaker. We fill the room with the under-engaged clinicians on your call panel — and only those. Compliance caps how often the same clinician can attend, so growth lives in new faces, not repeat seats.

2,000+ programs a year

The Ambassadors

500+ NP and PA educators, camera-ready.

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A national bench of clinician educators, recruited and trained by Health-Scripts — not a roster a brand has to build.

Practicing cliniciansActive NPs and PAs with real therapy-area expertise — and the interpersonal skill to hold a room.

They came to teachThey apply to speak. The draw is educating local peers on the topics they care most about.

Their own scheduleThey set when and how often they speak, which is why openings surface at short notice rather than a quarter out.

Paid per programHonoraria on accepted engagements, so the bench scales with what a brand actually runs.

A go-to-market-ready team of experts who want to educate their peers.

500+ trained educators

D. Cole, NP · Psychiatry

M. Rao, PA-C · Neurology

J. Boyd, NP · Oncology

R. Torres, NP · Endocrinology

Illustrative roster.

The Metrics

Orchestration by channel, captured and measured.

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The Blueprint keeps running after the plan launches.

Observe→Measure→Revalue→Reallocate

Continuous

Exposure and response are connected back to the same opportunity baseline, so the next decision is made on what actually happened.

Every cycle makes the next decision smarter.

Action Packs

One resolved NP/PA universeValue · Headroom · Priority

BrandPriorities

FieldNPI priorities

MediaWeighting

POCPractice opportunities

Sales OpsCall-panel actions

CRMAudience and cadence

P2PPriority cohorts

AgencyAudience intelligence

Specific actions for the teams already executing.

The Answer

AI has become the first answer for NPs and PAs. We manage it.

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What an NP is being told by AI

“First-line option for moderate plaque psoriasis in an adult?”

The AI chat cites a competitor first, omits your indication entirely, and references a 2021 label.

Illustrative.

The NP/PA Institute

Advanced practice deserves an institution.

One place where the role is studied honestly — what it now carries, how fast it is growing, and what serving it well actually looks like.

Government·Health systems·Life sciences·NPs and PAs

One audience. Everything it takes to grow it.

Psychiatry — Ambassador, Health-Scripts — **Psychiatry**Ambassador

Your speaker, their peers — Table Talks, Health-Scripts — **Your speaker, their peers**Table Talks

In the office — Curbsides, Health-Scripts — **In the office**Curbsides

Family practice — Ambassador, Health-Scripts — **Family practice**Ambassador

Three minutes between patients — Curbsides, Health-Scripts — **Three minutes between patients**Curbsides

Neurology — Ambassador, Health-Scripts — **Neurology**Ambassador

A room of the under-engaged — Table Talks, Health-Scripts — **A room of the under-engaged**Table Talks

Read on their time — Rounds, Health-Scripts — **Read on their time**Rounds

Endocrinology — Ambassador, Health-Scripts — **Endocrinology**Ambassador

In the room — Table Talks, Health-Scripts — **In the room**Table Talks

Oncology — Ambassador, Health-Scripts — **Oncology**Ambassador

The NP/PA Marketing Company for Pharma.

The Targets

The Segments

The Reach